Brands at work

A strong brand has a clear and focused vision with a sustainable plan to make it happen. I help forward-thinking companies build brands that drive results.

A Power Story

Client: NS Power

Moving from reactionary to proactive communication, NS Power was ready to embrace transparency, to educate and empower their audiences with their brand story. With a strong strategy in place, this became about distilling it down to a unified message and aligned content to share consistently and effectively to help manage the brand reputation.

Included:

  • Holistic brand narrative and key messaging aligned to strategic actions

  • Content programs and direction across channels

  • Website wireframes with content mapping

  • Interdepartmental sales tools and scripts

Partner Credits:
Videography: Clothesline Media
Photography: Sandor Photography
Website: SilverTech

Channels:
Website: nspower.ca
Instagram: @nspowerinc
Facebook: @novascotiapower
YouTube: @nspowerinc

Attract your audience.
Then keep them.

Ashley Delaney, Brand Consultant

With over 17 years of experience, I’ve worked both agency side and as the client. I understand the need for innovation and inspiration as much as automation and return on investment. I help craft effective brands, efficiently, ensuring businesses earn the loyalty they deserve.